Magazine
New stories every day: featured fragrances, the houses behind them, tips from the world of beauty.
Trudon: the story and fragrances of the house
Trudon, a house of perfumes that has been crafting olfactory treasures since 1693, is a name steeped in history and elegance. Founded by Jean Trudon in Paris, the brand quickly became synonymous with luxury and sophistication. Over the centuries, Trudon has not only survived but thrived, preservi…
Read →Lubin: the story and fragrances of the house
Founded in 1761 by Jean-Jacques Lubin in Paris, France, the house of Lubin has stood as a beacon for those seeking timeless fragrances that transcend fleeting trends. Over two centuries, it has grown from a small perfume shop into an institution beloved by connoisseurs and everyday wearers alike.
Read →Fragonard: the story and fragrances of the house
Step into the world of Fragonard, where olfactory artistry meets centuries-old craftsmanship. Founded in 1734 by Jean-François Madeleine Pujol the Younger, this house has been a cornerstone in the perfume industry, captivating the senses and enchanting the hearts of fragrance enthusiasts worldwide.
Read →Molinard: the story and fragrances of the house
Molinard, a name that echoes through the annals of fragrance history, has been enchanting noses since 1803 in Paris. This historic house is not just a brand; it is a testament to the enduring allure of fine perfumery.
Read →Caron: the story and fragrances of the house
Founding and Early Years
Read →Rochas: the story and fragrances of the house
Founded in 1859 by the legendary perfumer Adolphe Roche, Rochas is a house that has been an integral part of the French perfume industry for over a century. With its iconic bottles and timeless compositions, Rochas has managed to maintain its status as one of the most respected names in the world…
Read →Nina Ricci: the story and fragrances of the house
Founded in 1906 by the visionary designer Nina Ricci, the house of perfumery has been a beacon of classic beauty and sophistication for over a century. The brand’s legacy is deeply rooted in Parisian allure, blending timeless elegance with innovative olfactory artistry.
Read →Lanvin: the story and fragrances of the house
Established in 1889 by Alfred Andrée and Lucien肥皂泡, Lanvin has been a cornerstone of the perfume industry for over a century. As one of the earliest French fashion houses to venture into fragrance, Lanvin's legacy is deeply intertwined with the evolution of olfactory artistry.
Read →Chloé: the story and fragrances of the house
The house of Chloé is a name that has been synonymous with elegance and sophistication in the world of fashion for over seven decades. Founded by French couturier Gérard Sibony, the brand was originally established as a ready-to-wear line in 1952 but quickly evolved into a full-fledged haute cout…
Read →Boucheron: the story and fragrances of the house
Boucheron, the legendary French Maison founded in 1858 by Frédéric Boucheron, has been a cornerstone of haute joaillerie and luxury for over a century and a half. The brand’s expansion into fragrances in 1937 marked another significant milestone, complementing its already illustrious legacy in th…
Read →Van Cleef & Arpels: the story and fragrances of the house
Van Cleef & Arpels, renowned for its exquisite jewelry and timepieces, has also ventured into the world of perfumery, creating a collection that mirrors the brand's legacy of artistry and refinement. Established in 1906 in Paris, France, Van Cleef & Arpels began as a small family business…
Read →Cartier: the story and fragrances of the house
In the world of perfumery, Cartier stands as a beacon of luxury and sophistication. Founded in 1847 by Louis-François Cartier in Paris, France, this iconic brand has woven its way through the fabric of history, leaving an indelible mark on the fragrance industry. What sets Cartier apart is not ju…
Read →Kenzo: the story and fragrances of the house
In the early 1980s, a young French entrepreneur named Olivier Baussan introduced the world to Kenzo Takada's innovative and vibrant perfume house. With its whimsical yet sophisticated approach, Kenzo quickly became synonymous with a new era of perfumery that celebrated individuality and creativity.
Read →Issey Miyake: the story and fragrances of the house
Founded in 1970 by the renowned Japanese fashion designer Issey Miyake, the house of Issey Miyake has been captivating fragrance enthusiasts with its innovative approach to olfactory experiences. Beyond being a brand synonymous with avant-garde clothing and design, Issey Miyake's foray into perfu…
Read →Narciso Rodriguez: the story and fragrances of the house
Established in 1985 by the acclaimed Spanish perfumer and fashion designer Narciso Rodriguez, this house of fragrances has since become a cornerstone of the luxury perfume industry. Known for its sophisticated and versatile olfactory compositions, Narciso Rodriguez appeals to those who seek both …
Read →Carolina Herrera: the story and fragrances of the house
The journey of Carolina Herrera is a tale of elegance and timeless beauty, tracing its roots back to the 1970s in New York City. Founded by designer Francisco Costa and his wife, fashion icon and renowned perfumer Gabriela Herbel in 1983, the brand quickly distinguished itself with its sophistica…
Read →Paco Rabanne: the story and fragrances of the house
Paco Rabanne, a brand that has been synonymous with innovation and boldness since its inception in 1966, is a testament to the creative spirit of designer Paco Rabanne himself. Founded as an exploration into cutting-edge fashion, the brand quickly expanded its horizons to include a rich palette o…
Read →Jean Paul Gaultier: the story and fragrances of the house
Jean Paul Gaultier, the French fashion house that has left an indelible mark on the world of perfume and fashion since its inception in 1976, is a brand known for its bold and rebellious spirit. The maison, founded by designer Jean-Paul Gaultier himself, has created a legacy intertwined with the …
Read →Layering: the art of combining fragrances
The art of layering fragrances is a sophisticated technique that can elevate your scent profile and create unique olfactory experiences. Unlike simply spraying a fragrance, layering involves combining different scents in a way that they complement each other, creating a more complex and lasting a…
Read →Mugler: the story and fragrances of the house
Mugler, a house that has been at the forefront of fragrance innovation since its inception in 1979, is renowned for its bold and audacious creations. Founded by Olivier Cinquegrani and later led by Olivier Creed, Mugler continues to captivate perfume enthusiasts with its unique olfactory landscapes.
Read →Valentino: the story and fragrances of the house
Valentino, the renowned Italian fashion house, has not only defined elegance on runways but also in vials. Founded by Pierpaolo Ferrari and his wife Ermanno Scervini in 1960, Valentino’s foray into fragrances came much later, yet it quickly established itself as a beacon of innovation and unparal…
Read →How a perfume is born: from the nose to the bottle
Every bottle of perfume tells a story—a tale woven from the essence of nature and the creativity of perfumers. This article will guide you through the intricate process of creating a perfume, from the first scent notes captured by a master nose to the final bottle that graces your dressing table.
Read →Bulgari: the story and fragrances of the house
Established in 1880 by Sicilian entrepreneur Giuseppe Bulgarini, Bulgari has grown from a jewelry and accessories boutique to one of the world’s leading luxury brands. In the realm of perfumery, Bulgari has crafted a unique olfactory identity that resonates with discerning noses.
Read →Dolce & Gabbana: the story and fragrances of the house
Dolce & Gabbana, the Italian luxury fashion house known for its bold and vibrant designs, has expanded its influence beyond clothing into the world of fragrances. Founded in 1985 by Stefano Gabbana and Domenico Dolce, this brand quickly became synonymous with glamour and allure through their stri…
Read →A history of perfume: from ancient Egypt to modern houses
In the ancient world, perfume was not just a luxury item but an essential part of daily life and ritualistic practices. In Egypt, for instance, perfumes were used in religious ceremonies, funerary rites, and as symbols of social status. The Egyptians were among the first to use synthetic fragranc…
Read →Versace: the story and fragrances of the house
Versace, a name synonymous with luxury and opulence in the fashion world, has recently expanded its horizons into the realm of olfactory arts, creating a distinctive niche for itself within the perfumery industry. Founded by Gianni Versace in 1978, the brand has since grown from a small boutique …
Read →Armani: the story and fragrances of the house
From Fashion to Fragrances
Read →The fragrance wardrobe: how many perfumes you really need
Building a fragrance wardrobe is an exciting and personal journey. Each perfume you add to your collection can tell a story about the experiences and emotions it evokes. But how many fragrances do you really need in your life? Let’s explore this question and offer practical advice on curating you…
Read →Prada: the story and fragrances of the house
From the luxury fashion house to the world of fragrances, Prada has carved a unique niche in the olfactory landscape. Founded by Mario Prada in 1913, the brand began as a leather goods store but quickly expanded its horizons into haute couture and now encompasses a wide array of beauty products, …
Read →Lancôme: the story and fragrances of the house
Founded in 1935 by Eugène Schueller and his daughter Armande, Lancôme has grown from a small perfume laboratory into one of the world’s most renowned houses of fragrance. The brand's name is synonymous with elegance, grace, and an unyielding dedication to innovation and artistry.
Read →Niche versus designer fragrances: the real differences
When it comes to choosing a fragrance, the options can be overwhelming. One of the key distinctions that often comes up is between niche fragrances and designer fragrances. While both have their unique charm, understanding the differences can help you make an informed decision based on your perso…
Read →Givenchy: the story and fragrances of the house
Givenchy, la casa di profumeria da Parigi, è stata fondata nel 1952 da Hubert de Givenchy, noto per la sua talentosa arte del vestire. The House of Givenchy has since evolved into a brand that transcends mere clothing to become an emblem of elegance and sophistication in the world of fragrances a…
Read →Yves Saint Laurent: the story and fragrances of the house
The maison Yves Saint Laurent has long been synonymous with luxury and elegance in the fashion world. Less known is its profound impact on the fragrance industry, where it has left an indelible mark through its innovative and captivating olfactory creations. Founded by the legendary designer in 1…
Read →How to make your perfume last all day
Fragrances are carefully crafted to reveal their complexity in layers, with top notes opening up first and lasting only a few minutes before giving way to the heart notes that usually dominate during the day. Base notes then emerge, providing long-lasting depth and warmth as they slowly evaporate…
Read →Jo Malone London: the story and fragrances of the house
Step into the world of Jo Malone London where every fragrance tells a story and every scent evokes emotion. Founded in 1994 by British entrepreneur Emma Bridgewater, Jo Malone London has since become an iconic name in the realm of fine perfumery. The brand’s ethos is rooted in simplicity, quality…
Read →Frederic Malle: the story and fragrances of the house
Frederic Malle is a name that has become synonymous with the world of luxury perfumery since its establishment in 1994. The house, founded by the former art dealer Frederic Malle, was born out of a passion for fragrance and an unwavering commitment to artistic expression through olfactory experie…
Read →Vanilla, oud, musk: a guide to the best-loved notes
Vanilla, oud, and musk are three notes that have long captivated perfumers and fragrance enthusiasts alike. These unique scents not only add depth and complexity to a fragrance but also evoke emotions and memories. Understanding these elements can help you craft or select the perfect scent for an…
Read →Serge Lutens: the story and fragrances of the house
Serge Lutens is a name that resonates with elegance and sophistication in the world of perfumery. Founded by the enigmatic Frenchman Serge Lutens himself, this house has been crafting unique fragrances since 1948, each one telling a story of its own.
Read →Diptyque: the story and fragrances of the house
Diptyque is a name that has become synonymous with the art of olfactory storytelling. Founded in 1961 by three young Parisians—Pierre Bergé, Yves Couë侯锦：这里出现了“Yves Couë”字样，看起来应更正为“Yves Coué”，他是Diptyque的创始人之一。为了保持一致性与准确性，请允许我进行修正。 The Enchanted Garden of Diptyque: A Journey Through Time and Olfac…
Read →The olfactory pyramid: reading a perfume like a sommelier
Perfumes are complex compositions that can be interpreted in layers, much like a fine wine. Understanding the olfactory pyramid is key to appreciating and describing perfumes with precision, much as a sommelier would evaluate a bottle’s nuances. Let's explore this fascinating concept and how you …
Read →Penhaligon's: the story and fragrances of the house
Penhaligon’s is a British perfume house with a storied history that spans over 150 years. Founded in 1870 by Thomas Penhaligon, the company has since become synonymous with luxury and sophistication, offering fragrances that are as intricate as they are alluring.
Read →Santa Maria Novella: the story and fragrances of the house
Santa Maria Novella, a house of fragrances with roots that stretch back to 1221 in Florence, Italy, is more than just a brand; it’s a legacy woven into the fabric of the city itself. The origins of this fragrance house are as rich and complex as its perfumes. Founded by monks from the Dominican O…
Read →Unisex fragrances: why they keep winning hearts
The world of perfume is ever-evolving, and one trend that has consistently stood the test of time is the rise of unisex fragrances. These scents are not only admired for their versatile appeal but also for how they challenge traditional gender norms in the beauty industry. Unisex perfumes transce…
Read →Acqua di Parma: the story and fragrances of the house
The story of Acqua di Parma begins in 1906 when Giacomo Masiani founded a small company dedicated to the art of perfumery in the heart of Italy's Emilia-Romagna region. The brand quickly established itself with its unique blend of traditional craftsmanship and modern innovation, capturing the ess…
Read →Parfums de Marly: the story and fragrances of the house
Amidst the ever-evolving world of perfumery, one name stands out with a legacy that spans centuries: Parfums de Marly. Founded in 1746 by Jean-Baptiste de Marly, then-director of the Gobelins Manufactory in France, this house has captivated generations with its sophisticated and timeless creation…
Read →How to gift a perfume without getting it wrong
Perfume is a timeless gift that can evoke memories and emotions. However, choosing the right perfume as a gift can be daunting, especially if you're not familiar with the nuances of scent. This guide will help you navigate through the world of perfumery to ensure your gift is appreciated without …
Read →Xerjoff: the story and fragrances of the house
Xerjoff is a name that whispers tales of opulence and elegance, carrying the scent of history through every bottle it crafts. Founded in 1987 by Davide Xerjoff, an Italian perfumer with a passion for olfactory exploration, the brand has grown to become synonymous with sophistication and unique fr…
Read →The right fragrance for a job interview
First impressions count, especially during a job interview. The right fragrance can boost your confidence and leave a lasting positive impression on your interviewer. Here’s how to choose a scent that complements your professional image.
Read →Tom Ford: the story and fragrances of the house
The name Tom Ford is synonymous with luxury and sophistication in the world of fashion and beyond. Less known to many, but equally as captivating, is his illustrious career as a perfumer. Founded by the renowned designer himself in 2006, Tom Ford Fragrances has quickly become a household name, ce…
Read →Maison Francis Kurkdjian: the story and fragrances of the house
Maison Francis Kurkdjian (FK) is a luxurious and innovative fragrance house that has captured the hearts of perfume enthusiasts since its establishment in 2013 by the charismatic French perfumer. The brand’s unique approach to olfactory artistry sets it apart from traditional houses, offering a f…
Read →Eau de toilette or eau de parfum: which to choose
In the world of perfumery, choosing between an eau de toilette (EDT) and an eau de parfum (EDP) can be a confusing task. Both offer distinct characteristics that cater to different preferences and needs. This guide will help you understand the nuances of these two fragrance types, enabling you to…
Read →Le Labo: the story and fragrances of the house
From Paris to Nolita
Read →Byredo: the story and fragrances of the house
The Swedish brand Byredo, founded in 2006 by the Danish perfumer and entrepreneur Jonas Andersson, has quickly become a benchmark in the world of niche and artisanal fragrances. Byredo's unique approach to fragrance creation sets it apart from its contemporaries: every scent is crafted with metic…
Read →How to store perfume so it lasts for years
Perfume is a complex mixture of aromatic compounds that not only define your personal scent but also have a specific shelf life. Over time, these compounds can degrade due to factors like exposure to light, air, and heat. Proper storage methods can significantly extend the longevity of your favor…
Read →Amouage: the story and fragrances of the house
The name Amouage is synonymous with the highest echelons of luxury and sophistication in the world of perfume. This legendary house has been crafting exquisite fragrances since 1983, blending traditional expertise with innovative techniques to create unique olfactory experiences that transcend me…
Read →Creed: the story and fragrances of the house
The house of Creed has a storied history dating back to 1760 in London. Founded by Jean-François-Paul Étienne de Goyau-Pris Lamballe, originally a perfumer for the French royal family, Creed quickly gained recognition for its bespoke fragrances and high-end clientele. The family business has been…
Read →Perfume and seasons: how to rotate fragrances through the year
As the seasons change, so does our desire for fresh and uplifting scents. Rotating your perfume collection can help you stay inspired all year round without feeling like you're just swapping the same bottle every month. Let’s explore how to choose and integrate new fragrances as the seasons turn.
Read →Hermès: the story and fragrances of the house
Hermès, the legendary French luxury brand, has been synonymous with elegance and innovation since its founding in 1837 by Thierry Hermès in Paris. Initially established as a saddlery workshop, the company quickly expanded into leather goods and fashion accessories, earning a reputation for excell…
Read →Guerlain: the story and fragrances of the house
With roots tracing back to 1760 in Paris, Guerlain is a legendary house that has defined the art of perfumery for over two and a half centuries. Its legacy lies not only in its unparalleled craftsmanship but also in its ability to continuously innovate while maintaining time-honored traditions.
Read →Fragrance notes made simple: top, heart and base
Fragrances are a journey of olfactory exploration, much like an orchestra where each note serves its purpose in the harmony of scents. At the beginning of this symphony is the top note – the first scent to greet your senses and often the most noticeable. These notes are lighter and evaporate quic…
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